Focus FM- 94.3 MHz is a community radio located on the campus of Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, Ghana. It was set up in 2000, and its stakeholders are the university, the Students’ Representative Council (SRC) and the Graduate Students’ Association of Ghana (GRASAG).
The core objectives for the establishment of the station are to inform, educate and entertain the entire university community and the surrounding communities. The main source of funding is from the students’ contribution to the Focus FM development account.
HOW FOCUS FM IS DEFINED
Focus FM as a community radio aims not only to participate in the life of the community, but also to allow the community to participate in the life of the station. Only community radio is based unequivocally on this reason for being established. This is why it should always be distinguished from commercial and state radio – neither of which seeks public participation, except when it suits them to do so. Other stations offer ready-made programmes, while Focus FM offers democratic access to the activity of programme making itself. Rather than being communicated at, people are offered the opportunity to communicate themselves.
WHY FOCUS FM IS DIFFERENT FROM OTHER STATIONS
Knowing who we are and who we are not keeps us focused on the tasks ahead. Focus FM is more effective because we think of ourselves less as radio broadcasters and more as community activists. This will not stop us from developing our radio skills, but it may help your other capacities.
Fundamentally, Focus FM believes that community radio is as flexible and spontaneous as the human mind. The only limit is your imagination.
In general programming terms FOCUS FM experiments with alternative formats and treatments to ensure that we have a beneficial effect on our community. Community radio should encourage all within its audience to live democratically, to respect other opinions, to develop a living spirit of community. We could introduce new realities, alternative model of society, tell different stories, experiment with dialogue techniques, and facilitate personal growth and community development.
We are developing a model for community radio which will build on the following components:
We are a not-for- profit project. We secure our income from:
- Focus FM Development Fund.
- A form of commercial sponsorship aimed at serving the community
- A range of community/listener-supported fundraisers.
Focus FM is based on the criteria of community development programming. This is underpinned by regular qualitative research, and we respond to this information with appropriate training and programme developments.
Focus FM is based on an accountable, democratic, and co-operative model. We aim to be as decentralized as possible and will seek equality in all management and decision making structures.
Focus FM as a community radio station:
- provides access to training, production and distribution facilities.
- encourages local creative talent and fosters local traditions.
- provides programmes for the benefit, entertainment, education and development of our listeners.
- believes in specializing in performance in order to increase our listener base.
In keeping with the stated objectives of our community radio station, our programmes will
incorporate a positive emphasis on:
- facilitating and supporting community development
- contributing to the media diversity in our area
- encouraging education and life-long learning
- providing information on employment and other issues which will assist people in meeting their information needs
- providing access for a wide range of groups within the community, in particular minorities and those under-represented in public service and commercial media
- providing a platform for local arts, music, literature, sports, and other cultural activities
- providing a platform for Ghanaian culture, including Ghanaian languages and Ghanaian music
- promoting civic pride
All of our proposed programmes will be measured against the station’s objectives and the policy statements, and any guidelines laid down from time to time by the Programming Committee.